Henrick and Charlotte Jorst, who moved from Denmark to New York, in 1986, established SKAGEN Denmark, in the year 1989, as a watch company. Their main idea was to sale gift watches, which they initially manufactured in Hong Kong by a watchmaker and resale it. But soon they started designing their own watch and the designs were shown in a 1991, trade fair.in the first year their sales were around $6,00,000. In 6 years they managed to take their company to $ 30 million in sales volume.By 2011 , the company went global with its market in Europe, Asia, and the Middle East. The Fossil group , took up the company, to make it grow more and take the day to d ay activity, while the Jorst’s s concentrated on the designs of the watches. The Skagen Watches are now a wholly owned subsidiary group of the Fossil group. How are the watches?One of the few watch designing brands that have won several Red Dot awards, because according to the owners of the watch brand, the timepieces are comfortable and they do attract attentions. Most of the Skagen watches are lightweight, thinner, and something more than the average fashion watches. The watches are mainly, in stainless steel and run on the quartz movement. The bracelets vary among stainless steel, leather, titanium, NATO designs. However, it has been debated and also said that the brand do produce watches which are cheap but they do not last longer than 3 years. Manufacturing process Skagen Watches are mainly designed in Hong Kong initially but later since Fossil Group took it under its wings, the watches are designed by their factories, which are owned or licensed by the group. Most of the watches are made in China now, while the quartz movements are imported from Japan, which is called the MIYOTA quartz movement famous in Japan. But it has also been seen that since Fossil undertook many small Swiss watch companies too, few Skagen watches are also fitted with the Swiss caliber. Warranty covers Skagen’s warranty in maximum watches is for a life time. They give a limited international lifetime offer, on all of their watches. The warranties are limited to the movements and the internal mechanisms, the hands and the dial. None of the external components of the watch is included in the warranty. Is the price APPROPRIATE Mostly Skagen watches are priced between $150-$400. Whatever it may, be the brand produces affordable watches, which are at, par with some low priced designer watches. The inspired watches by beach are like fully professional watches that can be carried from the beach to the office. Nevertheless, the watches are also uniquely designed by the Jorsts. The cons that can be ignored It has been complained that the watches are of durable enough. The quality is also under question, particularly with the crystal covering of the dial that tends to crack a lot. The negative part of this watch is also that the production is not in house and quality is difficult. So …… It is evident that this is not a high-end timepiece that you will be purchasing. A high-value fashion watch will help you to complete your look while making sure you are able to stay on time. Although there are some complaints about cracking and the quality of the manufacturing process, this award-winning brand has continued to grow for one reason: they build a fantastic timepiece. If you’re looking for an affordable watch with a specific look, then Skagen watches must be given a closer look.