Movado’s reputation is earned on the brand’s creativity and high-quality artistry backed by an overall high quality construction. Its timekeeping milestones start with the Movado Museum, slowly leading to the Movado Museum Classic and the Movado Museum Sport. Apart from this most famous line-up, Movado also has unique timepieces like the Movado Amorosa and the Movado Sapphire Synergy, but those are not the real achievements by the brand. Movado designed the first watch case to fit the curve of the wrist; and the highly-innovative Museum design, which made the brand famous. Or the most significant achievement that stands as one of the greatest icons of modernism.